J.C. Penney, Bon-Ton Jewelry Sales Up



J.C. Penney and Bon-Ton Jewelry both cited jewelry as a strong
seller in their July results.

J.C.
Penney singled out
“fine jewelry” as among “the best performing merchandise
divisions in July,” with the company specifically lauding the Modern
Bride brand
as a traffic driver. Overall, Penney’s comp sales for July were
up 3.3 percent.

Bon-Ton
also ranked jewelry
as a “best performing merchandise category” in July.
The company’s overall comp sales decreased 1.6 percent for the month.

In general, July was strong for upscale department stores.
Neiman Marcus’ comp sales rose 7.7
percent
, Nordstrom’s comps rose
6.6 percent
, and Saks Inc.’s sales rose
15.6 percent.