On Sept. 7, James Avery opened its first jewelry store in Missouri.

The store, located in Des Peres, Mo., is the company’s second Midwestern venture following a new store opening in Overland Park, Kan., earlier this spring.

“We’re pleased to expand into this new market where we believe many people share the same values of our company,” said CEO-president Chris Avery in a statement. “This location will make shopping more convenient for our existing customers and allow us the opportunity to introduce James Avery to new customers in the St. Louis area.”

Guests are invited to attend the grand opening celebration on Sept. 27 from 5 p.m. to 7 p.m. Refreshments will be served and guests will have the opportunity to enter special drawings for jewelry and other prizes.

JCK