HSN Partners With Mariah Carey

Multichannel
retailer HSN recently announced a partnership with singer Mariah Carey to launch her
lifestyle brand, including jewelry.

Carey will launch a collection of jewelry and footwear on Nov. 29, a.k.a. Cyber Monday.

The jewelry line will include a pavé-set initial pendant
that hangs from a stone-by-the-yard chain and crystal-accented butterfly
earrings (inspired by one of Carey’s signature motifs, and the title of her multiplatinum 1997 album), available in pink or blue. Prices will range from approximately
$39.99 to $199.95.

Carey is expected to appear on HSN on Nov. 29 at 12, 1, 8, and 11 a.m., as well as 2, 5, 9 and 10 p.m.