House of Piaget Celebrates “Piaget Rose Day”



The House of Piaget celebrated the first “Piaget Rose Day” on June 13 in tribute to the rose named in honor of Yves Piaget.

Piaget commemorated the occasion by planting a Piaget rose bush in the Peggy Rockefeller Rose Garden in the New York Botanical Garden. The rose has been a key design motif for Piaget since the 1960s.

The brand is also introducing an updated version of its U.S. e-commerce site with exclusive jewelry and timepieces from the Piaget Rose collection, as well as a social media competition inviting fans to display rose-themed testimonials to their loved ones. 

Piaget North America president Larry Boland (right) with Brian Sullivan, vice president of landscape, outdoor collections, and gardens for the New York Botanical Garden