Hearts On Fire Wins Integrated Marketing Award

Hearts On Fire has received a 2012 min Integrated Marketing Award for its campaign with Hearst Integrated Media.
 
The collaboration, which kicked off on Oct. 11, features 164 pages of ads in Hearst publications, including Cosmopolitan, Elle, Marie Claire, and Harper’s Bazaar. The current ads feature jewelry designs and quotes from celebrity brand ambassadors Janie Bryant, Mad Men Costume Designer, and Tara Subkoff, Imitation of Christ fashion designer.
 
“Hearts On Fire is always looking to raise the bar in new and innovative ways,” Caryl Capeci, vice president of marketing at Hearts On Fire, said in a statement. “This campaign demonstrates our desire to creatively work with media companies, and create a one-of-a-kind brand-building campaign that drives results.”