Gwyneth Paltrow is the new face of Damiani

Gwyneth Paltrow has been named the new celebrity spokesperson for Damiani.

The announcement was made at a press conference in Tokyo, Japan, at event attended by Silvia Damiani, one of the family members that manages the company, and Paltrow.

The campaign will be launched in the next few days in magazines around the world, the Italian jewelry design house said in a statement.

The statement said the Academy Award winning actress, “Enhances the refined beauty of the new collections by Damiani; which fully express its timeless design, style, quality, and overall excellence.”