Gottlieb & Sons,
a jewelry manufacturer, announced October 26 that it is launching a new ad
campaign targeting Millennials.
The campaign, “Every Romance Has A Story. Wear Yours,” is
designed to speak to this group of consumers who are re-shaping the bridal
market with their highly personalized and customized approach to wedding
traditions. Gottlieb & Sons is
launching the campaign as part of a local market initiative, intended to help
independent jewelers build their brand.
Gottlieb & Sons will also be shortly launching a new
website to provide jewelers new in-store materials and implementing social
media initiatives. The company’s
Facebook page launched
October 26.
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