Former Gucci Exec Joins Gemvara

Former Gucci executive Matt Marcus has joined jewelry e-tailer Gemvara as chief marketing officer.

Prior to joining Gemvara, Marcus was vice president, executive creative director for R/GA in Chicago, where he worked on brands including Grey Goose, Capital One, MillerCoors, and Abercrombie & Fitch. He also designed and established Gucci’s global e-business presence as worldwide director of eDivision.    

“My expertise in both luxury retail and digital marketing are a strong fit with this team so totally dedicated to revolutionizing the fine jewelry shopping experience,” Marcus said in a statement.

The company also announced that its sales tripled on Black Friday, and that its average price increased 20 percent.

This is not the company’s sole recent high-profile hire: In November, industry veteran Susan Chandler joined as chief merchandise officer. Gemvara also recently opened a pop-up shop in its hometown of Boston.

 

JCK News Director