Forevermark Sales Reach $200 Million: De Beers

Forevermark, a diamond brand from the De Beers Group, announced recently that it has reached $200 million in retail sales in China, Hong Kong and Japan this October, just two years after its launch.

The brand is now available at over 300 doors across these three launch markets, a 25 percent increase since the beginning of the year. Expansion, particularly across China, is progressing with five new cities added this year and further locations planned for 2011, De Beers said.

Forevermark recently announced planned growth into Singapore, the Caribbean and Mexico through exclusive partnerships with retailers Lee Hwa Jewellers and Diamonds International respectively.

In December, the brand will also add India to its core market list, launching with selected retail partners in Bangalore, to be followed by Mumbai, Delhi, Chennai, Hyderabad and Kolkata.

Last week, the Cutting Remarks blog broke the news that De Beers had hired a consultant to plan Forevermark’s entrance into the U.S.