On Oct. 3, Forevermark launched My Forevermark Fitting—a virtual try-on experience that features jewelry with Forevermark diamonds sparkling and moving with the wearer’s finger in real time.

Consumers—using a webcam and the special Forevermark cut-outs—can select from 12 pieces including ear studs, a contemporary princess-cut solitaire ring, and a rare pear-cut diamond pendant. Users will also be able to choose the carat weight of the diamond rings.

Forevermark worked in partnership with the creative agency AKQA and Holition, a company that specializes in augmented reality, to create the program.

JCK