During Breast Cancer Awareness month, jewelry stores nationwide are doing their part to help raise awareness and funds for a cure. Here are five events that should be on your radar for inspiration and emulation.
Lolly Ella Jewelry, West Bloomfield, Mich., Oct. 1, 10 a.m.–4 p.m.: Reception at Lolly Ella Jewelry featuring refreshments and visits with a representative from the Shades of Pink Foundation, the event’s benefactor; 10 percent of the day’s sales was donated, and buyers received $5 off purchases of $35 or more that day. For entire month of October, donations will be accepted for the purchase of pink paper ribbons that will be displayed in store, and Pink Ribbon bracelets will sell for $8.50 each, with 100 percent of proceeds benefitting Shades of Pink.
Christensen Jewelry, Hampton, Iowa, Oct. 6–8: Pink Event held in conjunction with local hospitals; 10 percent of sales benefit the hospital of the participant’s choice and Christensen Jewelry donated $1 dollar to the hospital of choice for every door prize registration. Funds aid women who have lost health insurance or do not qualify for government help to receive free mammograms.
Craig’s Fine Jewelry, Ridgefield, Conn., Oct. 20, 4 p.m.–8 p.m.: Tickle Me Pink Fundraiser includes a wine tasting from the local Benziger Family Winery, hors d’oeuvres, and a visit from the director of the Breast Care Program at Danbury Hospital. Twenty percent of sales from the evening and an additional $2,000 will be donated to the Praxair Cancer Center at Danbury Hospital to support and raise awareness about cancer services in the community.
Rose & Dove Specialty Gift Shop, North Andover, Mass., month of October: Fifty percent of sales of bracelets from Los Angeles–based jewelry designer Chan Luu will benefit BreastCancer.org. Additionally, 10 percent of sales of any breast cancer awareness ribbon jewelry during the month of October will be donated to Susan G. Komen for the Cure.