David Yurman, Tiffany & Co. Lead Industry in Digital

David Yurman and Tiffany & Co. lead the jewelry and watch industry in digital, according to a new report from the research firm L2.

L2 analyzes trends in digital across e-commerce, digital marketing, social media, and mobile. They ranked 82 national and international jewelry and watch companies based on a digital IQ score, which takes into account a company’s performance in these four areas.

The rankings for the jewelry and watch industry are:

  1. David Yurman
  2. Tiffany & Co.
  3. Alex and Ani
  4. Swarovski
  5. Van Cleef & Arpels
  6. Montblanc
  7. Chopard
  8. Cartier
  9. Jaeger-LeCoultre
  10. Shinola

Other key findings from their look at the performance of the watch and jewelry industry in the digital space:

• 50 percent of brands offer purchase options online

• 38 percent of the e-commerce brands provide pricing transparency

• 19 brands relaunched their websites in 2014

• 11 brands debuted mobile sites in 2014 

A study excerpt is available at L2inc.com.