Luxury Swiss watchmaker CORUM has entered into an agreement with Harrah’s Entertainment, Inc. that will designate it as the official timepiece of the World Series of Poker, the two companies said in a joint statement.

The six-year sponsorship deal calls for CORUM to produce and market timepieces inspired by the World Series of Poker brand. In addition, CORUM will develop special timepieces exclusively for WSOP champions and present a specially made timepiece each year to the nine players who make the final table of the $10,000 buy-in No-Limit Texas Hold’em World Championship.

“This alliance is just like an Ace-high Royal Flush because it doesn’t get any better,” according to Stacie Orloff, president, CORUM North America. “Our legacy of luxury timepieces is underscored by the integrity and intensity of the WSOP players.”

JCK