Christie’s Rolex Auction Sells 100% By Lot, 100% by Value

On Nov. 10 in Geneva, Christie’s hosted a single-themed auction showcasing 50 Rolex Daytona wristwatches of varying value and importance. The first-ever sale of its kind curated for the legendary auction house, “Rolex Daytona Lesson One” sold 100% by lot and 100% by value, reaching more than $13 million in sales. 

Aurel Bacs, Christie’s international head of watches, imagined and created the sale with Pucci Papaleo, an author and expert on Rolex Daytonas, to commemorate the 50th anniversary of the legendary chronograph. With 400 attendees in the saleroom, Bacs said in a statement that he had rarely experienced a “more rock concert atmosphere in the rostrum.”

The evening’s top lot was a classic 1969 stainless steel Paul Newman chronograph wristwatch, which sold for $1,088,889. The next of the auction house’s international wristwatch events will be held in Geneva on Nov. 11.