Bridal Bottom Line: Evaluating the Entire Ring Buying Experience



The final look at today’s bride’s engagement ring desires.

White (Metal) Wedding

8.5 out of 10 respondents favored white metals.

Web Savvy

More than 40 percent of all respondents said they “used the Internet extensively to research rings” prior to their engagement.

Keep it Simple

60 percent of all respondents “would rather have a smaller, better quality diamond than a larger stone of lesser quality.”

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
JCK logo
JCK

Log Out

Are you sure you want to log out?

CancelLog out