Bridal Bottom Line: Evaluating the Entire Ring Buying Experience



The final look at today’s bride’s engagement ring desires.

White (Metal) Wedding

8.5 out of 10 respondents favored white metals.

Web Savvy

More than 40 percent of all respondents said they “used the Internet extensively to research rings” prior to their engagement.

Keep it Simple

60 percent of all respondents “would rather have a smaller, better quality diamond than a larger stone of lesser quality.”