Blue Nile to Offer Private Label Credit Card

Jewelry e-tailer Blue Nile plans to offer a private credit card, according to a statement from the card provider Alliance Data System.

Card program benefits will include flexible financing options and no annual card fee, as well as online account management. Consumers can select from a variety of financing options.

Alliance Data will partner with Blue Nile to develop additional cardholder incentives and marketing efforts through advanced analytics capabilities, as well as direct mail and email, web, and mobile channels.