Online jewelry retailer Blue Nile has launched a Japanese-language version of its website.

The new site will allow customers in Japan to purchase Blue Nile’s entire jewelry collection using Japanese yen.

“Blue Nile began serving Japan in 2008, and has developed a loyal customer following over the last four years,” Vijay Talwar, Blue Nile president and general manager of international, said in a statement. “The launch of our Japanese language site improves our ability to serve our existing customers in that region and attract new customers.”

JCK