Online retailer Blue Nile has launched a sweepstakes giving fans the opportunity to win $5,000 worth of diamond jewelry and a vacation package to Hawaii.

To enter the “It Starts With the Diamond in Your Mind and Leads to Paradise” sweepstakes, participants can submit their email to Blue Nile’s website or upload a picture to the company’s Facebook page.

Contestants can earn more entries via social media by sharing the contest on Facebook or Twitter or following Blue Nile on Google+ or Pinterest.

The winner, announced in August, will receive first class, round-trip airfare to Hawaii, a seven-day stay in a luxury hotel, and $1,000 spending money, as well as a personal consultation with a Blue Nile diamond expert and $5,000 worth of Blue Nile diamond jewelry.

JCK