Birks & Mayors reports a 17 percent increase in holiday sales

Birks & Mayors Inc. reported a net sales increase of 17% during the 2005 holiday season (Oct. 30 through Dec. 24). The company, which operates retails chains in the U.S. and Canada, reported net sales of $90.1 million for the period.

Comparable store sales also increased 17 percent for the period. On a constant-exchange-rate basis, which excludes the effect of translating Canadian currency denominated sales into U.S. dollars, net sales and comparable store sales increased 15 percent. The company generated double-digit comparable store sales growth during both months of the holiday season with sales momentum accelerating in December.

The company reported both its U.S. and Canadian operations saw similar double digit comparable store sales growth during the holiday season with significant increases generated across most jewelry categories and watch brands. Comparable store sales growth during this period was primarily driven by customers attracted to the expanded selection of high-end luxury jewelry collections now offered in the stores.

Birks & Mayors Inc. is a leading North American luxury retailer, designer, manufacturer, and wholesaler of fine jewelry, timepieces, sterling silverware and gifts. The company has 67 luxury jewelry stores, 39 stores operating under the Birks brand across Canada, and 28 stores operating under the Mayors brand in Florida and Georgia.