The World Jewelry Center has appointed Robin Bartolo as an account executive for the firm.

Bartolo joins the WJC after two years with the Gemological Institute of America, where he was director of Sales and Marketing for GIA Instruments. His responsibilities included expanding global sales and introducing new products to the trade.

“We are really pleased to have Robin as part of our global sales team,” said WJC managing director Bill Boyajian. “Robin has a lot of experience working with manufacturers worldwide. He has a great reputation for technical expertise and professionalism, and he understands the needs of the industry.”

Before working at GIA, Bartolo was global sales manager for KerrLab in Orange, Calif. from 2000 to 2005. He managed all international sales and marketing for the jewelry division and provided dealer support.

Bartolo is a graduate of Southern Illinois University, where he earned a B.S. degree, with honors, in Technical Careers, focusing on business management.

JCK