Amazon Closes Fashion Site Endless.com

Amazon is closing Endless.com, its fashion site that sold jewelry, clothing, and accessories.

“On Sept. 27, Endless will become part of Amazon.com/Fashion,” said a statement posted on the Endless site. “This new style destination will have the latest shoes, handbags, jewelry, and watches, from an expanded selection of brands—including Nine West, Frye, Sam Edelman, Rebecca Minkoff, Kate Spade New York, and more.”

Endless was founded in 2007, and is considered the company’s first independent brand. The site certainly had its fans, as seen by the reaction on the site’s Facebook page.