AMA gift bags include hot*diamonds

British-based hot*diamonds silver and diamond jewelry were among the products included in gift bags given to performers and presenters at the 31st annual American Music Awards.

The gift bags were given to all presenters and performers during the live broadcast of the Award ceremony at the Shrine Auditorium in Los Angeles, CA on Nov. 16. Male musicians such as Rod Stewart, Usher, Kid Rock, and Eminim received hot*diamonds’ popular diamond dog tag necklace while female artists including Brittany Spears, Sheryl Crow, Paula Abdul, and Pink received a three-diamond pendant from the company’s up-coming 2004 collection. “Hot*diamonds is an exciting new company,” says Danielle Pelland of Hollywood Connection, the company creating the gift bags. “We knew this would be the perfect jewelry for the stars.”

Hot*diamonds is known worldwide for its sexy, affordable sterling silver and diamond jewelry for both men and women. The British company made its United States debut in late 2002. Hot diamonds is distributed in the U.S. by Prismax Management services headquartered in Belfast, Maine.