AGS Taps Vogue For Holiday Ad Campaign

The American Gem Society is participating in the annual Vogue Living magazine now on newsstands with a four-page, AGS-sponsored insert. The magazine will reach more than 500,000 Vogue subscribers, in addition to the newsstand exposure.

Mailing in tandem with Vogue magazine to Vogue subscribers with an asset value of $1 million and either a $500,000 home value or a household income of $100,000, Vogue Living is targeted to the most affluent, luxury-minded, and discerning Vogue subscriber. The message of the four-page AGS insert is, “Shop with Confidence. Shop with an American Gem Society jeweler.”

In addition to four-page insert in Vogue Living, AGS supplier and retail members will appear online at ShopVogue.tv. Also available through December is the AGS showroom, which features suppliers who participated in the Vogue-produced fashion show at 2007 Conclave. A searchable directory of American Gem Society retail members will also be available at ShopVogue.tv.

Estimated impressions for the AGS showroom is 2.5 million.

“Knowing the Vogue Living reader’s affinity for working with educated professionals, the insert touts the ongoing education of American Gem Society titleholders; the exclusivity of membership; the quality fine jewelry found in American Gem Society retail stores; the product selection ­ from classic to fashion-forward; the incomparable service provided by American Gem Society retailers; the attention to detail; the technical knowledge and expertise; and the tenet of consumer protection,” said Ruth Batson, Executive Director and CEO of the American Gem Society. “It’s an amazing opportunity for our retail members and great exposure for the Society at large.”