AGS Laboratories said Thursday that it is launching a new marketing collateral program featuring four complementary pieces to help promote their diamond grading documents to both consumers and the trade. The pieces include an eight-page lab brochure, two consumer-focused tri-folds, and a products and services list.

“Our new collateral program focuses heavily on the consumer, which is part of our overall marketing strategy. We are getting the word out that we’re the leading diamond grading laboratory created solely to protect the consumer,” said Steven S. Biegler, chief operating officer of AGS Laboratories.

The lab brochure has an overview of the lab’s history, products, and services. It contains a centerfold page that illustrates the components of the Diamond Quality Document, which AGS Labs said retailers can use as a selling tool.

The two tri-folds target consumers. The DQD tri-fold mirrors the general brochure’s centerfold and provides additional emphasis on the document’s benefits to the consumer. The consumer tri-fold is a handy reference for consumers, promoting both the tenets and strengths of AGS Laboratories’ products.

The products and services list highlights the advantages of the DQD, the Diamond Quality Report, and the Diamond Consultation, as well as the lab’s Laser Inscription Services and its Preferred Clients Program. It is designed for the trade and provides an introduction to those less familiar with the benefits offered by AGS Laboratories.

To request copies of the lab’s new collateral pieces, email marketing@agslab.com, or call 702.233.6120 x1110.

JCK