5 Good Reads: Do Customers Really Want Targeted Emails?

Retailers gearing up for Valentine’s Day should take a couple of minutes to read how targeted emails really affect sales if they want their bottom lines to be struck by Cupid’s arrow.  

1. According to a December 2013 survey of U.S. digital shoppers conducted by Harris Interactive, 81 percent of respondents were at least somewhat likely to make additional purchases, either online or in store, as a result of targeted emails. What’s more important perhaps is that nearly 7 in 10 respondents said they would disclose personal information if the emails they received were more relevant as a result. If true, it is further proof that customers are willing to interact with a trusted brand in order to get a more personalized shopping experience.

2. A referral from Tumblr is worth more than a referral from Twitter and Pinterest, according to a new social media study cited by Ad Week. The study, conducted by Adobe, found that a Tumblr referral is worth an average of $1.10, a 340 percent increase from last year. Facebook was the most valuable referral, generating $1.22. For retailers thinking about starting a blog, Tumblr might offer the best bang for their buck.

3. Seventy-five percent of mobile shoppers redeemed a coupon from their mobile device, an increase of more than 5 percent, according to a recent survey by shopping app Key Ring. The study also found that 96 percent of those surveyed said they look at weekly sales circulars before shopping, and more than 50 percent of mobile shoppers said they would be more likely to look at a circular if they could access it on their phones. How do you think jewelers can capitalize on this trend?

4. Thinking about spending money on Facebook ads? Check out this post on Clickz that weighs the pros and cons. The key point is that expectations should reflect your budget. However, even with a small budget, a sound buying plan can generate the exposure you want for your store.

5. Which one of these digital marketing predictions from Position 2 do you think will actually happen in 2014? What would you add to (or subtract from) the list?

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