JCKstyle E-Newsletter

UPDATED PRIVACY POLICY

March 7, 2008
 

 
Sauro
Sauro was one of 70 exhibitors at the About J show, the newest venture by the Fiera di Vicenza.
About J, About Fashion
 
Once the runways went dark on Milan's Fashion Week, it was time for the jewelers to shine at the first About J show, which aims to link fashion to jewelry in a tangible way.
 
This latest enterprise of Fiera di Vicenza is structured much like upscale American shows such as LUXURY by JCK (hosted buyers, evening events, etc.), but uniquely tied to the fashion world, rather than other major jewelry shows. It is a first for the Vicenza fair organizers, and a concept that had not previously fared well in Europe.
 
Branding itself as "The Ultimate Jewellery Event," About J had just 70 exhibitors presenting their work over three days. Some, including Fabio Salini, praised the show's departure from alternative European fairs, like Basel, by placing an emphasis on the jewelry, rather than the booth size and shape. "At other shows it is more about who has the biggest booth, the most champagne flowing, and the prettiest girls handing out gift bags than the jewelry itself," says Salini.
 
Others found the timing—not necessarily in relation to Fashion Week, but to additional European shows—beneficial. "They strategically placed About J between Vicenza, which is huge and you and your work can get lost in, and Basel, where you can get completely ignored since everyone is really there for watches," says American designer Gurhan Orhan.
 
Only time will tell of About J's viability, but organizers have certainly made great strides in the direction of success.

Weekly Gem
Sometimes the stresses of the day feel overwhelming. When they got that way for one customer of Tapper's Diamonds and Fine Jeweler, West Bloomfield, Mich., she developed a mantra: day by day. That customer, Nancy Rosenthal, who suffers from multiple sclerosis, asked Tapper's to inscribe the words on a pendant. The independent jeweler is selling the pendants to benefit the National Multiple Sclerosis Society.


Check out our blog, Style 360, for the daily dish on behind-the-scenes fashion + jewelry news, and a chance to tell us what you think about it all.

   
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