Diamond Reference Guide

• Rio Tinto Diamantaires

  By JCK Online Staff, November 1, 2008
  Rio Tinto Diamonds' vision is to be the preferred global supplier of natural rough diamonds to the industry. In 2006 Rio Tinto Diamonds launched its Select Diamantaire Program, a business-to-business customer recognition program that provides a mark of formal recognition for customers to use in their marketing efforts.  More

• Who Will Promote Diamonds?

  By Rob Bates, Senior Editor, November 1, 2008
  It's just a microscopic imprint on a diamond—one 1/500 the thickness of a human hair. But it could have a decidedly outsized impact. It's called the Forevermark, and whether or not it's the future of the diamond industry, it's definitely seen as the future of De Beers. For 100 years De Beers has supported the diamond market with its generic diamond advertising—first for diamonds the...  More

• Treatments and Lab-Grown Diamonds

  By Gary Roskin, G.G., FGA, November 1, 2008
  Don't assume that your diamond has not been treated. Diamonds have been treated for centuries. And every time someone thinks up a new way to color- or clarity-enhance a diamond, gem experts are put to the test to figure out the whys and hows to identify and classify these new gem treatments. The discovery of diamond treatments remains much the same as ever: Unusual appearing diamonds enter the ...  More

• Diamond Grading Reports and Certificates

  By JCK Online Staff, November 1, 2008
  It used to be that if you knew how to grade a diamond, then you could tell your customer the weight and quality of the diamonds you have in stock. You were relatively confident that your customer would appreciate your professionalism. But not any more. Today's diamond-buying customer has already been shopping on the Internet, gleaning any information about diamond quality they can find.  More

• 10 Most Common Mistakes Retailers Make in Selling Diamonds

  By JCK Online Staff, November 1, 2008
  These are the “Top 10” classic mistakes that jewelry salespeople make when trying to sell diamonds, according to various industry experts interviewed by JCK:  More

• Diamond Branding Directory

  By JCK Online Staff, November 1, 2008
  A diamond may be a simple product, but the industry has produced an impressive number of variations on the theme. There are diamond brands based on origin, cut, light performance, and just about every other factor of the stone. JCK's Diamond Branding section profiles a select few of the many companies offering branded diamonds.  More

• 5 Issues to Watch in the Diamond Industry

  By Rob Bates, November 1, 2008
  1 The Future of Memo The liquidation of Whitehall Jewelers wasn't pleasant for the industry. But it's quite possible it could have taken the rest of the industry down with it. Whitehall, then owned by a hedge fund and a bank, engaged in a prolonged legal war over ownership of the chain's millions in consigned goods.  More

• Experts Offer Top 10 Diamond Selling Tips

  By Glen A. Beres, November 1, 2008
  JCK asked 10 leading industry experts the following critical question: What is the single most important tip you can offer jewelry salespeople for selling diamonds at retail? Those who were queried included highly regarded current and former retailers, manufacturers, sales trainers, business consultants and executives from major trade organizations – all with decades of experience selling...  More

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