Valentine’s Day may be celebrated today as a romantic holiday where lovers profess affections, but keep your eyes on the prize, retailers, because you know what this holiday is really about: crushing your competitors in the candy and floral industries. I’m just saying what’s on everybody’s minds! And the unfortunate reality is that candy and flowers eat up funds that should be going into your pockets. Jewelers have an inherent leg up on these short-lived and noncommittal products: Betrothals happen with diamonds that last forever, not Whitman’s Samplers or rose bouquets that offer enjoyment for about a week. And where are last year’s chocolates and roses now? In the form of five extra pounds on the hips and the compost pile, respectively. Weight gain and withered beauty do not drive home the message of everlasting love like jewelry. Game faces on, gang: Pour proverbial gasoline on the romantic flames by offering super cool and pretty jewelry. Hopefully this group of 15 is among them.
Meeting ring in sterling, $95; Dorothée Rosen
Open Heart ring in sterling silver with turquoise and pink sapphires, $230; Elisa Solomon
Heart necklace in gold-bonded sterling silver with simulated diamonds, $260; Lafonn
Hearts ring in sterling silver with 14k pink gold accent, $290; Shelly Purdy
Heart necklace in 22k gold-plated silver with tartan design on one side, $395; Mannin Fine Jewelry
Heart lock carabiner in 14k pink gold, $450; Marla Aaron
Bracelet in 14k gold with pink sapphires, $550; Dana Rebecca Designs
Double Arrow ring in 14k gold with 0.26 ct. t.w. diamonds, $825; Red C Jewels
Key pendant in 14k gold with 0.78 ct. t.w. rubies, $1,870; EFFY Collection
Necklace from the Throwing Stones collection in 14k rose gold with 2.7 ct. pink sapphire and 0.06 ct. t.w. diamonds, $2,120; Zaiken
Love necklace in 14k gold with emerald-cut lolite, round-shape spinel, triangular-cut amethyst, and square-cut pink sapphire, $2,200; Shelly Purdy
Ruby Kisses earrings in 14k gold with rubies and 1.05 cts. t.w. diamonds, $2,250; Red C Jewels
Wrap bracelet with rubies and 18k gold accents, $2,490; Anne Sportun
Bangle in 18k gold with pink mother-of-pearl hearts, $5,960; Orianne Collins
Mouthful ring in 18k gold with pink sapphires, $16,680; Henri J. Sillam
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