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The Brooke Leaf Collection: Carelle Honors Brooke Tivol McGrath

By Jennifer Heebner, Senior Editor

Posted on April 25, 2011

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In the jewelry industry, people can stand out for making unique products, possessing extraordinary marketing savvy, or for being shrewd negotiators. But to me, Brooke Tivol McGrath stood out as being a sincerely attentive and upbeat brand ambassador for Carelle, where she worked for nearly four years as a marketing manager. I could always count on Brooke to quickly supply merchandise for a photo shoot or images for a story, and do so with a genuine enthusiasm that many lose in the rushed, day-to-day demands of the workplace. So when Carelle recently shared the news of her passing from a rare and virulent blood infection in January 2011, at age 28, I was stunned and deeply saddened, as are many of those who were fortunate enough to know her.

Brooke Tivol McGrath

Three generations of Tivols, from left: Grandmother Ruthie Tivol, Brooke Tivol McGrath, grandfather Harold, and mom Cathy Tivol

Brooke Tivol McGrath was a fourth-generation member of the jewelry industry with retail sales experience acquired at her family’s stores in Kansas City. She also spent time working at Fabrikant before joining Carelle. 

To honor Brooke’s memory, Carelle has launched a collection of leaf-motif designs in her name. Brooke routinely wore a pair of Carelle Rose de France and rose gold earrings, believing that the leaf symbol was a touchstone of the brand; for this reason, Carelle honors her memory with several styles featuring the leaf motif. The first piece is an 18k rose gold leaf pendant set with a 25 mm Rose de France disc with diamond accents that retails for $7,000. 

According to Meghan Greenberg, director of client relations, “the curved outline of a leaf gently supports the translucent stone symbolizing the delicate balance of life, and the soft color combination reminds us of our dear Brooke.”

Carelle

The Brooke Leaf pendant in 18k rose gold features a 25 mm Rose de France disc with diamond accents for $7,000. A portion of sale proceeds benefit the Carelle Scholarship in Honor of Brooke Tivol McGrath.

Additionally, Carelle is partnering with the Women’s Jewelry Association to establish a scholarship in Brooke’s honor, with a portion of sale proceeds from the Brooke Leaf Collection funding the Carelle Scholarship in Honor of Brooke Tivol McGrath. Anyone interested in making a donation can contact Carelle or the WJA

Adds Greenberg, “We miss Brooke dearly and hope to inspire female jewelers to find the passion and clarity in their career path that Brooke possessed.”

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