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Basketbling: Diamond NBA Jewelry Debuts

Holler
if you love a good basketball game! Some 4 million Americans attend one each month,
according the U.S. Census Bureau’s 2011 Statistical Abstract. To that end, Gameplan
Concepts
, a division of Lamont Jewelry brands (including Mirabelle 18K and Elizabeth
Taylor) recently unveiled a diamond-studded line of National Basketball
Association jewelry for men and women, though JCK suspects the former will
appreciate the styles more.

Gameplan Jewelry

2011 All-Star 18k gold pendant with black and colorless diamonds; $9,900

Diamond and
18k gold pieces featuring NBA team and league logos are available starting at
$1,500. Currently, the line is only available through Geary’s in Beverly Hills,
though Gameplan aims to secure more retail accounts. Each piece is individually
numbered, and limited-edition collector sets feature 30 team logos, the 2011
NBA All-Star logo, as well as the NBA Logo, and are priced from $95,000 to $495,000.

Gameplan Jewelry

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JHeebner@jckonline.com

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