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Basketbling: Diamond NBA Jewelry Debuts

Holler
if you love a good basketball game! Some 4 million Americans attend one each month,
according the U.S. Census Bureau’s 2011 Statistical Abstract. To that end, Gameplan
Concepts
, a division of Lamont Jewelry brands (including Mirabelle 18K and Elizabeth
Taylor) recently unveiled a diamond-studded line of National Basketball
Association jewelry for men and women, though JCK suspects the former will
appreciate the styles more.

Gameplan Jewelry

2011 All-Star 18k gold pendant with black and colorless diamonds; $9,900

Diamond and
18k gold pieces featuring NBA team and league logos are available starting at
$1,500. Currently, the line is only available through Geary’s in Beverly Hills,
though Gameplan aims to secure more retail accounts. Each piece is individually
numbered, and limited-edition collector sets feature 30 team logos, the 2011
NBA All-Star logo, as well as the NBA Logo, and are priced from $95,000 to $495,000.

Gameplan Jewelry

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JHeebner@jckonline.com

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It was something that was already happening, Blue Nile just said ok....

I am not 100% sure what millennials really want, no one really does,...

As we say, if you can't beat them, join them..., the virtual world...

It will be something our industry needed yesterday, much much better...

wow, nice collection pearl jewelry. All are looking very pretty....