Posted on February 9, 2011
Occasions that render people speechless generally involve extremes—think tragedies, miracles, and unexplained happenings (UFOs and ghosts). But when a jeweler secures a big, beautiful rock—as Swiss firm Chopard told the media it did this week—then that would seem to be an opportune time to speak at length about it.
Not Chopard. Its strategy: Don't say a word.
The company issued a media release on Monday about an 85.28 ct. colorless emerald-cut diamond “of extreme purity matched by sparkling whiteness”—like the legendary Koh-I-Noor from the Golconda mine in India—that it now owns, but wouldn’t dish on much else.

Yummy! Chopard's 85 ct. diamond
What was the total weight of the rough? Information not available
How many facets does the stone possess? Information not available
What mine is this diamond from? These kind of stones historically originate from the Indian mines of Golconda.
What is the retail price? Upon request
Editor’s note: These are the company's actual responses.

Finished piece possibilities for the stone
“The extreme whiteness and clarity of the stone acquired by Chopard places it in the IIA class, an extremely rare and pure category accounting for approximately 1 percent of all diamonds,” states the press release.
We also know that the stone is available for purchase, and a finished piece of jewelry will be crafted with the purchaser’s input.
And I suppose, if you have to ask some of the above questions…sigh. Indulge us, Chopard—give us a little more info.
Kallie · 20 hours ago