BLOGS
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A Different Facet
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Jeffrey Skaret |
June 30, 2009
Jewelers are over-inventoried in the wrong things. Stands to reason, doesn't it? I mean, the difficult economy has revealed many things, b...... More
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A career vendor's perspective of the fine jewelry industry on business development, sales and marketing, sales reps, training, customer relations, and entrepreneurial thought. |
Behind The Counter
Shanu Singh Guliani |
May 31, 2009
I actually saw a lot of movement. Today, it felt like there was a jewelry convention going on. Downstairs, in the main area vendors had retailers a...... More
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Peer-driven jewelry retail tips and best practices. |
Cutting Remarks
Rob Bates |
July 2, 2009
For those of you following the Finlay saga, check out the first link ... It seems like it could be the last straw, but this is a c...... More
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Discussing trends and news in the diamond industry. |
JCK Voices
Jennifer Heebner |
April 13, 2009
When you have a good idea, spin it off into more to spread the brand message and increase profit. Or, at least, consider doing so, like Bra...... More
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JCK staffers discuss news affecting the jewelry industry. |
Jewelry Technology Talk
Steven Adler |
May 24, 2009
. JCK 09 will mark the arrival of still another new system from EnvisionTec. This year the buzz is about the Aureus printer that will nearly doubl...... More
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Commentary on Jewelry Industry Technology Trends. |
Jewels on Jewels
Cynthia Sliwa |
July 1, 2009
The best Letters from the Editor of a magazine are informative well beyond a summary of the theme and contents of the magazine. The letters provide...... More
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A look at trends influencing your customers and tips on helping them choose flattering jewelry, from an image consultant and co-author of Jewelry Savvy. |
Legal Lines
Peter Berger |
April 6, 2007
These questions and answers are not meant as legal advice to the readers but only as general information. Specific situations may require legal o...... More
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Media Maven
Tim Malone |
June 1, 2009
Before speaking at the JCK show in Las Vegas I visited a casino or two. I picked up a booklet that provided information about the advantage the cas...... More
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Memo to Merchandisers
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Tim Malone |
June 30, 2009
Lots of businesses still have that first dollar framed gloriously on the wall as a reminder of their businesses first real accomplishment. Tha...... More
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Addresses integrated solutions to merchandising, marketing and sales management issues most important to jewelry companies today. |
Retail Details
Paul Holewa |
July 3, 2009
I was at the post office today and found that the USPS now has bridal jewelry stamps. These might be a good giveaway to young bridal customers.&nbs...... More
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Ideas, strategies, and best practices for retail jewelers. |
Style 360
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Jennifer Heebner |
July 1, 2009
Check out the print issue of July JCK to see “The Foodie,” JCK’s exclusive chat with Padma Lakshmi about her new jewelry ...... More
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JCK staffers discuss jewelry within the context of fashion, entertainment, and their daily lives. |
Well Suited Jewelry
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Tim Malone |
February 20, 2009
Consider the well made men’s suit. Some parties would argue a business suit is more than just a fashion statement, it a means of projecting o...... More
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Consider the well made men’s suit. Some parties would argue a business suit is more than just a fashion statement, it a means of projecting one’s ability to climb the corporate ladder or even evade today’s layoffs. That is pretty powerful praise for a set of clothing. I recall a couple luxury fashion designers reporting last fall that even during our economic downturn customers were still buying expensive business suits . . . just not as many of them at one time. If we believe menswear editors a well made suit is not just a fashion statement, but rather an investment even in this shopping environment. There are many elements for informed suit buyers to consider including a higher thread count, a full canvas layer between the fabric and lining, hand stitching, and lined pant legging. But the most important element is still professional tailoring. Any suit that does not fit right will look unflattering and quite frankly . . . rather cheap. So what can we say to men when it comes to selecting the right jewelry to project the right professional image? Watch brands have been role models for the jewelry industry for some time now by using celebrities to project the well dressed look for business men. What sort of jewelry should jewelry merchandisers be looking to stock to sell to men to accompany their business suits? If business suit designers are right and men are still buying expensive suits it is because men feel these investments are very necessary. What sort of jewelry can merchandisers position as being just as necessary to further project that professional appearance through jewelry? Consider if a special promotion to men who consider luxury jewelry as a necessity to complete their professional attire might be a good strategy to increase sales during these economic times. |
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