Jewels on Jewels

August 30, 2007 | Link This | Email this | Comments (1)

by Caroline Stanley

While people don't generally pick a jewelry store like they would an amusement park, a good shopping experience is essential to helping a customer build a jewelry wardrobe over the years.

How much fun are you to shop with? Your store?

Think about a recent purchase. Now, think about it from the point of view of your customer.

Was it pleasant? Stress-free? Something they want to repeat? Is the experience over or will he/she be receiving a personalized thank you of some sort. Really put yourself in the customer's shoes.

Now, as Dr. Phil would say, how's that working for you?

If you think about the experience and are left with a satisfied feeling, your customer probably is too. If you think about it a...Read More

August 27, 2007 | Link This | Email this | Comments (0)

by Caroline Stanley

After reading about Face Shapes on Friday, I'm sure you're wondering how you -- as a retailer -- can use the concept to help you sell more earrings.

Let me explain............ No... there is too much, let me sum up (in the immortal words from the Princess Bride).

Face shape is just ONE of the criteria that can help you assist your customer as they browse for earrings. It's a starting point. If your customer has a face that falls into one of the standard categories: oval, inverted oval, round, narrow, inverted triangular, heart-shape...Read More

August 24, 2007 | Link This | Email this | Comments (0)

By Cynthia Sliwa

 

“What shape face do I have?” I hear this question all the time. Indeed, face shape is often the starting point for a determination of what jewelry and accessories will work best on an individual.

 

If you’ve ever tried to figure out your own face shape, you won’t be surprised to hear that for most people, there isn’t an easy answer. There are several reasons for this.

 

First, the names assigned to face shapes (with the possible exception of “oval” and “heart-shaped”) don’t sound very attractive and so many people want to resist being assigne...Read More

August 22, 2007 | Link This | Email this | Comments (0)

By Cynthia Sliwa

 

Last week, Caroline wrote about keeping a file of clippings of jewelry styles she likes. I have also found a jewelry clippings file useful. Unfortunately, unlike Caroline’s stated propensity to seek out circular motifs, my tastes run to more eclectic and not easily defined styles, but that’s for entirely another discussion!

 

Here’s a variation of the clippings file idea for a customer who is overwhelmed by choices of jewelry available to her – who hasn’t yet determined what styles she prefers and what suits her.

 

I recommend that she be encouraged to select a style icon as cl...Read More

August 20, 2007 | Link This | Email this | Comments (0)

 

By Cynthia Sliwa

 

I attended the first session of a multi-class workshop last week. At the meeting, each attendee was asked to introduce herself and talk about her business.

 

When my turn came, I introduced myself, explained my background, and then talked about Jewelry Savvy, the book Caroline and I wrote. As is my wont, I asked how many people in the group like to wear jewelry. There was unanimous head nodding and smiling.

 

“And how many of you have ever had any class or other training about jewelry?”

...Read More