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Shanu Singh Guliani

Shanu S. Guliani grew up in the jewelry industry, and is currently expanding her family’s retail business in North Carolina.  

She has a Bachelor’s Degree from Florida State University and Graduate Gemologist Degree from GIA in Carlsbad, California.

In addition to her formal training of diamonds and colored stones, she has an extensive knowledge of software technologies, branding, and sales tactics, and attends trade shows and educational seminars regularly.

Shanu S. Guliani, G.G. (GIA)
CFO of Guliani’s Fine Jewelry

email: shanu@gulianis.com
www.gulianis.com



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Behind The Counter

Recent Posts

Are You Getting Nervous or Are You Ready to Buy?

May 5, 2008 | Link This | Email this | Comments (0)

So, this is one of the first times I’ve ever been so nervous to buy. Recession…recovery…recession…recovery. That’s all that runs through my head these days. Should I just replenish and not put any money into other lines? Usually, the JCK show is where I deviate from the norm. I try and find a new bridal or fashion line that I think will stay around or I hunt for another out of country manufacturer that brings a great product as well as great margins to the table. I know the store needs some more bridal but am I ready to invest. Is this year going to be good to me? Are any of you feeling the same?


Industries: Diamonds, Gemstones and Pearls, Jewelry Retail News, Precious Metals, Watches

Recent Posts

Why Blog?

April 30, 2008 | Link This | Email this | Comments (4)

I absolutely love blogging for JCK magazine. The biggest advantage for me is that so many of you participate. I’ve grown up in the business and realized the industry has changed. It’s not like mom and dads in any way. I don’t do my accounting by hand, each employee has their own email address, punching in is digital, and the customer’s come in armed with knowledge from the internet (this is one of those changes that sometimes hurts more than it helps). I know my mom and dads way of doing things—but unfortunately I had to tweak and fine tune things to fit the modern age. Many of my ways are more cost effective and efficient but sometimes I just can’t help doing things the old-school way (mom and dads way). Many things, I’m learning as I go and I have so many questions regarding how others do it better. I want to do it better! I just wanted to thank you all for participating and commenting. Your comments have helped me grow.



Recent Posts

Have You Branched Out…Glassware and Gifts?

April 29, 2008 | Link This | Email this | Comments (6)

Lately, I’ve been getting numerous requests for hand engraving on goblets, glassware, and other gifts that I wonder if it’s worth looking into. Customers are obviously buying it somewhere. Of course…I’d rather put my money into more loose diamonds but I can’t help to wonder if my competitors are doing well selling items like Lalique, Lladro, and Armani Collectibles? Have you branched out? Do you find it to be lucrative or wished you had put your money elsewhere?


Industries: Jewelry Retail News

Recent Posts

Creating Teammates Not Just Sales Associates

April 26, 2008 | Link This | Email this | Comments (6)

Neither at my FL store nor at my NC store do my staff work together as a team and I feel it's hurting my business. They all have different personalities--including myself but they need find ways in which to learn from each other. They are all adults a...Read More


Industries: Jewelry Retail News

Recent Posts

Do You Pay Them While They’re at Training?

April 23, 2008 | Link This | Email this | Comments (3)

I do think employees should be paid while at a company training (Or do you not?)—but do you pay their wage if you are sending them out of state. If employees are sent to a training seminar out of state—you pay airfare, hotel, for the training itself—but do you pay them their wage while their away too?





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