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Cecilia Gardner

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The Industry Blog

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Dealing with Misleading Appraisal Documents

January 5, 2007 | Link This | Email this | Comments (6)

What is the most effective means of addressing the practice of industry members providing misleading appraisal documents? 
 
There are no criteria (other than those set by private appraisal organizations) that govern the practice of providing documents or even verbal opinions of value of jewelry products.  In the law, the standards that apply are the usual standards that apply to making fraudulent misrepresentations.  The FTC Guides state that it is an unfair and deceptive trade practice to misrepresent the value of any industry product.  Through the enforcement of this well accepted standard, the JVC can address many instances of fraudulent appraisal practice by substantiating that the value asserted was indeed purposefully deceptive and seeking to correct the conduct.  What better way is there to address this problem?         


Industries: Legislative, Regulatory & Legal

Recent Posts

Must-Have Conversations with Jewelry Customers

November 17, 2006 | Link This | Email this | Comments (1)

Retail sales are the lifeline of our industry - and the conversation you have with the consumer is the most important means by which we represent ourselves to the public. The JVC is acutely aware of the importance of these communications, and provides lots of information and training on how to approach often sensitive subjects such as treatment to gemstones, precious metal content and lately, conflict diamonds.

All retail stores should be actively providing adequate information to sales associates so that these conversations go well. This is especially important during our upcoming selling season. Many employees are new or temporary - but they should have the information they need, or at least know where to go to find it!

The JVC web site is filled with compliance information you need. We publish easily understood han...Read More


Industries: Jewelry Retail News



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