Caroline Stanley and Cynthia A. Sliwa
Caroline Stanley and Cynthia A. Sliwa are co-authors of Jewelry Savvy. Caroline is a third generation jeweler who runs her own jewelry marketing firm, Red Jewel, Inc. She's consults internationally, teaches classes, launches jewelry designers, develops training programs, appears on TV and works as an expert witness. She was the driving force behind JA's Jewelry 101 and WJA's Women In The Know. Cynthia is a corporate lawyer, a certified image professional and the visionary who created Apprecia Fine Jewelry for full-figured women. She is also an avid collector of vintage costume jewelry. Cynthia provides workshops for lawyers, jewelers and other professionals, writes for several publications and coaches individuals on personal image.
Title: Authors
Email: caroline@redjewel.com
Jewels on JewelsLink This | Email This | Comments (1) Jewelry Shopping = Fun...........?by Caroline Stanley While people don’t generally pick a jewelry store like they would an amusement park, a good shopping experience is essential to helping a customer build a jewelry wardrobe over the years. How much fun are you to shop with? Your store? Think about a recent purchase. Now, think about it from the point of view of your customer. Was it pleasant? Stress-free?... MoreLink This | Email This | Comments (0) Face Shapes + Earrings = More Salesby Caroline Stanley After reading about Face Shapes on Friday, I’m sure you’re wondering how you — as a retailer – can use the concept to help you sell more earrings. Let me explain………… No… there is too much, let me sum up (in the immortal words from the Princess Bride ). Face shape is just ONE of the... MoreLink This | Email This | Comments (2) Face ShapesBy Cynthia Sliwa “What shape face do I have?” I hear this question all the time. Indeed, face shape is often the starting point for a determination of what jewelry and accessories will work best on an individual. If you’ve ever tried to figure out your own face shape, you won’t be surprised to hear that for most people, there isn’t... MoreLink This | Email This | Comments (0) Finding a Style IconBy Cynthia Sliwa Last week, Caroline wrote about keeping a file of clippings of jewelry styles she likes. I have also found a jewelry clippings file useful. Unfortunately, unlike Caroline’s stated propensity to seek out circular motifs, my tastes run to more eclectic and not easily defined styles, but that’s for entirely another discussion! Here’s a... MoreLink This | Email This | Comments (0) A Business Affiliation Worth ExploringBy Cynthia Sliwa I attended the first session of a multi-class workshop last week. At the meeting, each attendee was asked to introduce herself and talk about her business. When my turn came, I introduced myself, explained my background, and then talked about Jewelry Savvy , the book Caroline and I wrote. As is my wont, I asked how many people in the group... More |
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