Tim Malone
Timothy Malone, PhD is Managing Consultant of Malone Resource Group, a training and consulting practice. Dr. Malone is a trainer, consultant, author, and educator, who has worked with a wide variety of professionals in performance improvement training and consulting. His extensive professional experience includes training in sales, marketing, management, customer service, and performance improvement skills. His practical insights are gleaned from over thirty years of sales and marketing management practical experience. He is the former lead marketing faculty member for the Gemological Institute of America's School of Business where he wrote and instructed merchandising, marketing and sales management classes online and in the classroom for seven years. He is a sought after speaker for industry groups throughout the industry.
Email: netvalue@cox.net
Memo to MerchandisersLink This | Email This | Comments (3) Use Displays to Communicate Latest TrendsPlan now to use your displays to communicate the latest trends in fashion and colors that are important to the shoppers attracted to your store. Really effective display cases can help shoppers engage in buying decisions and create a more exciting environment. In general, consumers are spending less time in stores so more effective displays are more needed today than ever before. Attractive... MoreLink This | Email This | Comments (2) Strategically Plan Holiday DisplaysWhat sort of plans do you have for each display case for the upcoming holidays? What items will be your lead items and what show cases will you locate the items in? What display cases tend to attract shoppers when they first enter the store? What items do you want to display in those cases? Will you put advertised items in those cases or more expensive items or present more general merchandise... MoreLink This | Email This | Comments (0) How Often Do You Rotate Stock in Display Cases?Rotating merchandise is an excellent means of keeping your store’s jewelry looking fresh and exciting to shoppers. When customers revisit your store and recognize the same merchandise the overall appeal of the shopping experience can become less engaging. Try changing out display cases and using different display props and display fixtures to increase interest in the store’s... MoreLink This | Email This | Comments (0) The Right Display Techniques Will Increase SalesJewelry stores should be planning how their visual merchandising for the holidays will motivate shoppers. One of the most effective ways to do this is to make the store looks like it is presenting something new every day. How can this be done? Try rotating stock and changing out fixtures and props used in displays. Some stores use schematics to insure consistent positioning of merchandise... MoreLink This | Email This | Comments (0) What Are You Planning for Black Friday?Halloween isn’t even here yet and I’m talking about Christmas shopping? You bet I am! By now advertising campaigns have been scheduled and produced and key product promotions have been set for a long time for some stores. Yet, there are lots of other stores that are still wondering just how they should be approaching our second consecutive year of this down economy. Many stores... More |
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