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Our Industry Needs a New Generation of Jewelers

November 10, 2006

I’d like to first say welcome and hello to all of you and also congratulate the JCK team on their innovation and courage in building this forum for our industry! The American Gem Society is a 73-year young organization dedicated to building “deserved” trust in our industry.We do this by setting very high standards for our members. On average, our retail members have been in business over 55 years and 94% are multi-generational family owned operations. We serve the bread and butter of the jewelry industry – the independent.

In the September 06 issue of JCK magazine, State of the Industry Report, it was reported that other retail categories are sophisticated and fun to shop, and jewelry stores are not. In fact, our industry scored a “C” overall by consumers for their jewelry shopping experience. And, recently, additional statistics have been released about independents that indicate that the net number of independent jewelry stores that are disappearing per year has accelerated and is now about 600 per year. “OUCH!”

Tom Peters, noted business guru, makes the following observation about independents in the Report, “First of all, an exceptionally high share of profitable independent jewelry stores is owned by older people. I’ve never seen any industry with the age distribution of jewelry stores. It’s absolutely astonishing how many are 80-year old family businesses with 57-year-old men in charge.” In my opinion, Tom has hit on a huge challenge for our industry. We are not recruiting enough young people into retail jewelry careers. We need more younger generation jewelers with a passion to stay in the family business, people who can bring the need for change and innovation to our industry. As custodians of our industry, this should be a concern to all of us, because it may be that it’s not just the jewelry shopping experience that has ceased to be fun…

Posted by Dan Blank on November 10, 2006 | Comments (9)

May 30, 2009
In response to: Our Industry Needs a New Generation of Jewelers
Kathryn Swanton commented:

The salary is a huge issue. Many new graduates (including myself) can earn much more money in other industries. So why wait years and years to earn what you can all ready get? The only young people who stay put are the ones that are passionate for what they do and jewelry retailers should recognize this. As an under 25 masters graduate with 5 years of experience, you'd think people would take me more seriously. I could make 60K in a marketing job yet I still apply at the 25K jewelry jobs. Why would I do this especially considering all the money i've paid for this education?? cause I know I have what older staff doesn't!! I am motivated to learn and work harder, I am moldable, I now the latest and have studied the greatest, I have new fresh ideas that will expand the minds of all those who are around me. Thats why you need young people as part of your staff.... cause they are different and they bring new things to the table. In this changing industry, wouldn't more retailers think it smart to get the next generation in and trained??


March 12, 2009
In response to: Our Industry Needs a New Generation of Jewelers
Robyn Hawk commented:

I just found this post very thought provoking... It is sad to see the days of handshake deals go - but it is a new world and the future is full of new ideas. We need to see how they translate for this industry.


March 12, 2009
In response to: Our Industry Needs a New Generation of Jewelers
Robyn Hawk commented:

I just found this post very thought provoking... It is sad to see the days of handshake deals go - but it is a new world and the future is full of new ideas. We need to see how they translate for this industry.


February 17, 2009
In response to: Our Industry Needs a New Generation of Jewelers
Appellagisa commented:

Your are Great. And so is your site! Awesome content. Good job guys! Interesting article, adding it to my favourites!


December 9, 2008
In response to: Our Industry Needs a New Generation of Jewelers
marc cohen commented:

I'm not sure what the age demographics of the jewelry retail industry, but I know being successful in this business demands a high level of trust, honesty and integrity. I know many people who pay their attorney big dollars and don't really trust their advice. I don't know anyone who will give a jeweler two cents if he doesn't trust them. You can't build trust overnight. It's accumulated one day at time.regarding jewelry,there is too much that needs to be learned, the 4 c's and knowing whos hot is too scant in having a sound platform to sell upon. There are young ones that want to learn , the question is, is there anyone left to teach it? Marc@eyeson.biz


August 23, 2008
In response to: Our Industry Needs a New Generation of Jewelers
Meghan commented:

I agree with the salary issue. I've invested well over $100k in my own industry education, and its a slap in the face to be making less than half of what the equivalent makes in other industries. I'm at one of those dying independents. The owner is pushing 70, but in the past few years his daughter, in her mid 30's has brought a new outlook. Her influence has brought a much broader and far more interesting mix of inventory in the store and its moving. My fear is the majority of our clientele is 55 and up. They trust the store, but their children aren't familiar with our new approach, and despite our best efforts, still consider us an outdated unappealing place to shop. Anyone have any ideas on how to overcome that hurdle? At this rate we'll be closing our doors in less than 5 years.


January 29, 2008
In response to: Our Industry Needs a New Generation of Jewelers
etienne perret commented:

There are many new ways that jewelry is sold in today's market place. Unfortunately the trade organizations in the jewelry industry are slow to recognize them. Not all fine jewelry is sold in brick and mortar stores. It is time that we all open our eyes to new ways of doing business. It is time that the industry respects those who are doing business in a non-traditional manner. Take a look at all the business that is being done over the Internet, or home shows, or private brokers, or auction houses, craft shows, or home shopping, or mass marketers. Many customers have made a shift away from traditional guild type stores because they are looking for something different. Computers have been very good at telling us what sold best. This in turn led everyone to carry the same merchandise. Guild stores today are virtually the same all over the country no matter where you go. They all have the diamond engagement rings, Rolex watches, gold chains and strands of pearls. What happened to all the rest? I say there are many young people in the jewelry business, they just do not want to run grandpa's jewelry store.


November 14, 2006
In response to: Our Industry Needs a New Generation of Jewelers
Hedda Schupak commented:

A good place to start would be with a better pay scale. JCK's annual Salary Survey (November 2006) shows that industry salaries have gone up more than in previous years, but unfortunately they still lag far behind comparable salaries in other retail fields, not to mention non-retail fields. It's not a very compelling argument for choosing jewelry sales as a career.


November 13, 2006
In response to: Our Industry Needs a New Generation of Jewelers
Jennifer Heebner commented:

My response is Upping Your Store's Fun Factor under JCK Voices.

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