Must-Have Conversations with Jewelry Customers

Retail sales are the lifeline of our industry - and the conversation you have with the consumer is the most important means by which we represent ourselves to the public. The JVC is acutely aware of the importance of these communications, and provides lots of information and training on how to approach often sensitive subjects such as treatment to gemstones, precious metal content and lately, conflict diamonds.

All retail stores should be actively providing adequate information to sales associates so that these conversations go well. This is especially important during our upcoming selling season. Many employees are new or temporary - but they should have the information they need, or at least know where to go to find it!

The JVC web site is filled with compliance information you need. We publish easily understood handbooks addressing all the compliance issues you will need to address (The JVC Retailers Legal Handbook.) These can be ordered on line, and should be in your store for easy reference when these questions arise.

On conflict diamonds - a new, information packed web site - www.diamondfacts.org will assist your sales associates in answering the tough questions that might arise concerning the upcoming movie "Blood Diamond." There are training materials, brochures, posters, etc. On this web site you will find everything you need to educate yourself and your staff about the goods that diamonds do, the Kimberley Process and more.

The information and resources are there for the taking - now it is your job to go and get it!