Tous Jewelry Collections for Fall 2009
I caught up with Tous jewelry on Tuesday evening to see some of their latest designs for fall 2009. Tous is a Spanish maker of sterling and karat gold jewelry designs, and the brand’s icon is a teddy bear.
The viewing was held at the Soho House New York, and the theme was 1920’s vintage glamour (oui, trés chic).
Silent film star, Norma Talmadge’s speaking-film roles didn’t take off, but she had the 1920’s glamour part down.
Indeed, the jewelry collections were glamorous. Some of the new lines include oversize silhouettes of gemstones, in sterling and in 18k gold, motifs inspired by rocks, one-offs, and other vintage-inspired looks.
The displays at the event–this one of pearls–were elegant and fit the theme of day perfectly.
The Ever jewelry collection features oversize sterling silver gemstone-sihouettes, and delicate offerings of the same looks in 18k gold (to keep costs down).
The Prisma jewelry collection features boulder-inspired motifs (thanks to a mesmerizing emerald acquired by a Tous exec) in karat gold and pendants strung on rope.
One-off jewelry designs include 18k white gold styles set with black diamonds, and sterling pieces from Ever accented by feathers.
And the inspiration behind the Penta collection is everyone’s favorite five-sided symbol—drum roll, please—the pentagon (the shape at least, and not necessarily the one in D.C.). Penta jewelry designs are made in sterling silver.
Brand representatives also told me that Tous jewelry was planning to open as many as 18 stores in the U.S. this year, an ambitious goal considering the economy. Worldwide, it already has 360 brand stores. Currently, Tous jewelry does not sell to independents for “quality control reasons,” according to a spokesperson at the event, though it wholesales a bit of in Mexico and Spain. So, if you like the looks, you’ve got to find them online or in one of its stores (or at least until some convincing independent retailer persuades them to sell wholesale).
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LeoH commented:
Can definitely see the estate-jewelry influence in some of those
pictures. Good Job! LeoH www.sylviasantiques.com
anonimous, again commented:
Company wants to channel retail sales exclusively to their own
pockets.Otherwise how independent retailer can fail in displaying
items that are marked "
Jennifer Heebner commented:
Hello "Anonimous!" "Tous jewelry does not sell to independents for
“quality control reasons,” means that the company wants
control over how it is displayed and sold, so the jewelry is sold
only in its own boutiques. Thanks for the inquiry!
Anonimous commented:
Although the logo looks more like an extraterrestrial with really
large breasts, can someone please explain what does :"Tous jewelry
does not sell to independents for “quality control
reasons,” means???The quality is so low that independents
will likely return it?Or the quality of US independents is no so
good? Another curious expression is from their web site:"The size
of some items shown has been modified for aesthetic reasons" It has
been made larger to look better? The company ("company info" link
on their web site is disabled,as well as "store locations") also
sells:4 kinds of perfume,dozens of bags,pens, watches,sunglasses
and umbrellas. So given their low prices ,aggressive marketing and
publicity( i have already seen billboards on Houston St(NYC)and
came across their stuff over and over again in the press, ,will
they be another Wallmart, which when it moves to your town 3 local
family businesses will be kaput? I hope that bad economy will be
good enough to not let this this happen.
