Jewelry Wars: Jewelry vs. Other Accessories
December 1, 2006
This morning in the office, Bacilio Mendez noted that long gloves have been making their way back onto the fashion scene. From a few cubes down, Rob Bates then wondered aloud if this might affect ring wearing or ring selling. What followed was a spirited conversation about a major threat to many jewelry sales- the other accessory. Some of the biggest rivalries to watch out for:
- Watches vs. Cell phones. Many people, including our watch editor William Shuster, will argue that this is a ridiculous competition, as the watch’s aesthetics and complex functions will never be matched by the cell phone’s. Point taken, but I can’t deny that my watch use has greatly decreased since I bought my time-telling cell phone.
- Earrings vs. Headphones. This rivalry was perhaps more intense when bulky, ear-hiding headphones (still available, apparently!) were the norm. But though they don’t fully block the view of earrings anymore, small headphones- such as iPod earphones- have a tendency to get tangled up in them. This is annoying, but still, it hasn’t stopped me from wearing earrings…yet.
- Necklaces vs. Turtlenecks. Is there any point to wearing a necklace under a turtleneck? Maybe; the same point as wearing a ring with diamonds on the inside of the band (because the wearer knows its there). Still, turtlenecks minimize one of the pleasures of wearing jewelry: sharing it. Some women pull off the necklace-over-turtleneck look…perhaps a truce might be possible.
It is exceedingly fun to think about different jewelry v. accessories rivalries (try it). It’s also important to think about for members of our industry when promoting and selling product. Jewelers, as all savvy businesspeople, must know thine enemy.
Posted by laura finkelstein on December 1, 2006 |
Comments (12)
Industries: Fashion Trends, Jewelry Retail News
August 10, 2008
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesKay Kaur commented:
As more awareness grows about the possible bad side effects of
using cell phones we should see more people using their watches to
tell time!
March 26, 2007
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesHedda Schupak commented:
And nobody here even mentions handbags!
January 15, 2007
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesJennifer Heebner commented:
No, not brain surgery, but what's common knowledge to one person
may be new information to another. After all, there are 2.3 million
new American consumers born every year.
January 13, 2007
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesCindy commented:
Necklaces vs turtlenecks - duh! Ever seen a 20" or 22" chain with a
fabulous pendant on it? Or what about the long chains with various
beads on them? It's not brain surgery.
December 5, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesJennifer Heebner commented:
There's a buyer for everything, Reina. The last
Virgin-Mary-inspired ham sandwich on eBay had a lot of bids.
Considering that, I think people will buy rings with diamonds on
the inside of shanks.
December 5, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesReina commented:
The generation gap is alive and well! I still use my watch to tell
time, use big, bulky headphones (to listen to tapes, I might
add!)and my diamonds are on the outside of my rings. Do people
really buy rings with diamonds on the inside???
December 4, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesMolly commented:
i like that. it's a constant battle haha as far as the cell phone
vs. the watch goes, one of my brother's friends asked "does anyone
have a cell phone? i need to know what time it is." to which
another witty friend replied "no, but i have a watch... and it does
the same thing." it seems as though my generation's technology
consumed culture is starting to find the watch superfluous. it does
seem like the watch is becoming a bit unused as most people have
their cell phones permanently glued to their hand anyway.
December 4, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesRob Parisi commented:
It's true, I rely on my cell phone more than a watch these days.
Maybe the watch manufacturers should develop a line of cell phones
with their own distinctive name and logo on them.
December 2, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesJennifer Heebner commented:
There was an article about the cell phone/watch connection in the
most recent issue of Luxury Magazine.
December 1, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesRobin commented:
Laura, interesting article and topical. I just saw or read the same
thing recently. How Echo boomers, the next consumer group uses cell
phones to tell time and the impact that may have on the watch
industry.
December 1, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesRob Bates commented:
Laura! I don't like the world to know I work in a cube. Signed,
Dilbert.
December 1, 2006
In response to:
Jewelry Wars: Jewelry vs. Other AccessoriesJennifer Heebner commented:
What a clever post! I never thought about these "rivalries" but
they're so interesting, and you're so smart to point them out! What
a smartie you are, Laura Finkelstein!!
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