Retail Details
Ideas, strategies, and best practices for retail jewelers from the editors of JCKonline.com
CA Jeweler Salutes Military Personnel
Since Mulloys Fine Jewelry opened its doors over 20 years ago, store owner Phillip Mulloy has always given soldiers 10% off any purchase. For years the discount for service men and women was an unwritten policy that was never promoted. All that changed in October when the jeweler ran a month-long “Honor Our Military” event. Military personnel are a large part of the Carlsbad, CA-base ...... Read More
Comments (0)Bears' Choice
Jason Rollene, the store manager of Jensen’s Jewelers in Pocatello, Idaho, has always been a strong supporter of the local zoo with its emphasis on exhibits of animals indigenous to the northern states. From the prairie dogs that burrow in the ground to the cougars that prowl the mountainous regions of Idaho and surrounding states, all the animals on exhibit at the Pocatello Zoo were either ...... Read More
Comments (0)Book Drive
Alson Jewelers has been busy posting lots of events on Facebook. But their recent book drive effort caught my eye.Josh Bass, a local high school student, asked the folks at Alson Jewelers if he could use their parking lot for a weekend book drive. The standalone store is located on a busy street in suburban Cleveland, making it an ideal drop off point for such a charitable campaign. Josh’s ...... Read More
Comments (0)Ask the Expert
For the last four years, Dorothy Vodicka has been running “Ask the Expert” television ads on WCTV. Since she started the TV ads in 2005, Vodicka has noticed increases in appraisals, custom designs and jewelry repairs, which also happen to be the top-three topics people in her Tallahassee, FL, market ask about most often. Vodicka is quick to admit that the idea of doing the &#x ...... Read More
Comments (0)Rock On
Michael Nedler and his business partner Mark Allen like libraries and museums. They just don’t want their jewelry store to be like the hushed and hallowed halls of either public building. That’s why the business partners will have a quiet riot of sorts next month when Sonny’s Diamonds & Jewelry will reopen as Sonny’s Rocks. The new moniker’s double-en ...... Read More
Comments (3)Appraisals on the Road
PBS’ “Antiques Roadshow” is a popular program for the Public Broadcasting Service. As host Mark Walberg and the “Antiques Roadshow” staff travel from coast to coast, they encounter thousands of people and tens of thousands of antiques each year. With jewelry easier to carry than say a late 19th century gilt bronze statue, a large amount of jewelry passes through ...... Read More
Comments (2)A Retail Road Trip
Summer is a time for vacations. But Fred Hakimeh, owner of Outrageous Gallery, combined pleasure with business last month when he drove 4,500 miles and visited six states to find a new city where he can reside and expand his retail jewelry store. Hakimeh calls Scottsdale, AZ, home. For nearly 20 years he has been able to conduct a lucrative living in a store where fine jewelry is sold along ...... Read More
Comments (4)Jewelry Creations Celebrates Pets
An early August parade marked the end of a unique store event for Linda Hagan and her staff at Jewelry Creations. In her 28-year history as a jewelry store owner, Hagan has organized numerous store events. But “A Celebration of Pets and Their People” was not only her first month-long store event it was Hagan’s initial benefit for the Cocheco Valley Humane Society (CVHS) ...... Read More
Comments (1)More Laugh Lines: Additional Holiday Ads That Bring a Smile
JCK didn’t have enough room to show you all the amusing holiday ads that we found for our August issue (“Laugh Lines, Holiday Ads That Bring a Smile,” page 60 – 51), so here are a few more that didn’t make the print issue. Enjoy! Retailer: C.A. Schnack Jewelry Co., Alexandria, La. Agency: Diane Allen and Associates, Baton Rouge, La.; (225) 925- ...... Read More
Comments (0)More Haute Holiday Windows: Elegant Window Displays to Emulate
JCK didn’t have enough room to show you all the cool holiday window displays that we found for our August issue (“Haute Holiday Windows, Stylish displays make for high-class holiday windows,” page 48 – 49), so here are a few more that didn’t make the print issue. Enjoy! Retailer: Swarovski for Saks Fifth Ave Store Location: New York Year: 200 ...... Read More
Comments (0)A New Service for Buying Diamonds
Ron Samuelson, CEO at SamuelsonsDiamonds.com, has teamed up with his brother-in-law David Dannenbaum to create DivorceYourDiamond.com. Flying under the radar with a beta version for about a year, the new service created by the diamond duo is a lead generation service for jewelers looking to purchase diamonds from John and Jane Q. Public. Why the middle man role? Samuelson and his partner know that ...... Read More
Comments (1)A Gem of a Cookbook
Store owner Brian Alter has sold nearly 1,000 copies of his cookbook that has recipes ranging from a peanut butter and jelly sandwich to venison cassoulet. The kitchen at Alter’s Gem Jewelry is more than just a room where lunches are stored in the refrigerator and warmed up in the microwave. It’s a place where people who have worked together for a number of years come to togeth ...... Read More
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