St. Patrick's Day
Smart shopping mall managers know the benefits of creating a setting that is a fun environment and they do their best not to miss any occasions that might add to the festivities of the times. St. Patrick ’s Day is just such an example. Right after Valentine ’s Day (sorry, but I am afraid the occasion would be celebrated these days with or without the dear ol’ saint) is over and the last of the hearts and cupids are taken down; they are replaced with shamrocks as a promise of spring and the forthcoming “wearing of the green.” But make no mistake about it . . . without the Irish and their love for their patron saint there would be no St. Patrick’s Day.
All across this nation there will be celebrations and parades and lots of dancing and even a bit of green beer to go around. While there may not be much in jewelry that is sold for the occasion, it is a time for jewelers to participate with the masses and use the occasion as a friendly reminder that our participation in community is a necessity.
You see . . . on St. Patrick’s Day the Irish welcome one and all. So join in and know you are Irish- if only for a day.
PamelaTync commented:
Good work! Thank you very much! I always wanted to write in my blog
something like that. Can I take part of your post to my blog? Of
course, I will add backlink?
Tim Malone commented:
Maybe there is an opportunity to do a bit of target marketing next
year. What about building a list of Irish surnames and sending them
a selection of jewelry pieces with green stones or four leaf
covers, etc.? The cost to do this digitally is very doable for any
retail jewelry store. Once again, have a relevant offering and
target your audience. You might surprise yourself how well target
marketing really can work. . . . even if you are trying to
capitalize on "the wearin' of the green." LOL
Sandra Cooke-Locken commented:
The key, as you say is, reminding people that we are participating
in the community. It gives you a great way to begin a conversation
(I see you're wearing green today!) and begin to build a rapport
with someone which is of course key in a business (and right now an
economy) where we are not selling necesseties, but luxuries.
Tia commented:
This is a "good" article's for people
