Visual Merchandising and Elements of Design
Come and learn the basics of design theory and improve your visual merchandising skills. Here’s your chance to really understand design principles such as balance, texture, rhythm, style, tension, depth, and focal point while learning how they each apply to window displays, showcase display, and even collateral materials. See outstanding jewelry store display examples and learn how to create your own displays that are more visually exciting and sell more merchandise. The seminar starts at 3:30pm on Thursday, May 28. See you there and bring your questions!
Tim Malone commented:
Hello Sam Hirschberg
I am not aware of the book you requested, but here are a couple suggestions. I will begin teaching an online class in Visual Merchandising at the Gemological Institute of Amercia (GIA) in a couple weeks. You can take this ten week course by contacting GIA. One of the course resources is a book called The Complete Guide to Effective Jewelry Display by Larry B. Johnson.
Does anyone else have a favorite book on display that they would like to share?
Sam Hirschberg commented:
Hi! I thought someone here might be able to help on finding this visual merchandising resource. A friend who works as a visual merchandising account mgr. for a company that designs and fabricates 3-D retail props, displays and fixtures at www.RetailDisplaysAndProps.com told me about an incredible book he read a couple years back about the industry, trends in visual merchandising, etc. written by Sheila Goddard from NY. I've Googled the author's name until i was blue in the face, but can't find anything about her or the book. Ever heard of it? Thank you in advance!!!
Tim Malone commented:
manish commented:
Tim Malone commented:
If anyone would like a copy of the handout from the session, please
send me an email at netvalue@cox.net



















