Brands with Stores: Hurtful or Helpful?
November 21, 2008
Do you carry a brand which has a store near yours? David Yurman, Mikimoto, Roberto Coin, and many more have their own stores, some in very close proximity to existing accounts.
David Yurman ring
Many brands claim their stores actually help boost the profile and sales of their retailers—do you agree, why or why not?
Mikimoto bracelet
Tell me your story.
Either post a comment or contact me directly at JHeebner@reedbusiness.com or 267-481-4120.
Roberto Coin ring
Posted by Jennifer Heebner on November 21, 2008 |
Comments (1)
January 5, 2009
In response to:
Brands with Stores: Hurtful or Helpful?Images Jewelers commented:
I would have to say they do not help retailers. A typical consumer
would be more apt to buy from the Brand store than the independent,
due to various reasons, such as selection and not even knowing the
independent carries the particular brand.
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