Everlon -- Discounted Already
Everlon discounting was inevitable, but this was pretty quick …
And how does Macy’s advertise a “Reg” and “Was” price for an item introduced a little over a month ago …? If the “Reg” prices are to believed, some of these pieces are already going for nearly 50% off.
Yikes! commented:
Looks like Macy's is offering at regular prices today (10/14). Maybe they just ran a promotion to get the ball rolling on sales?
We decided not to go after this look at all. Ugly just doesn't sell, no matter who promotes it!
iseller commented:
JCPenney, and I am sure others, are following suit. Glad my buyer talked me out of it!
inc commented:
Its going right down the toilet!
nooneimportant commented:
Everything like this has to have a cannon shot starting the race to the bottom.... I have a feeling Macy's prices will be considered high within a matter of weeks. Watch for the vertically integrated guys and see where it goes. Anyone surprised about this wasn't paying attention when the Right-Hand Ring and Journeys promotions followed the same arc.
inc commented:
Who cares what or how they do it, it still represents the illusion of a discounted item and cheapens the image of the product. The usual discount is offered and the end of season clearance or a the close of a campaign not at the very beginning. No wonder these guys are in trouble, rather than stick with quality and service they are all rushing to be Walmart.
MJB commented:
Let me clarify...Macy's jewelry DOES go off-sale, it flips to "pre-sale" where you can reserve jewelry to buy on the next sale day. Stores like Sears flip from one type of sale to another (usually to a "with your card" sale) without a break.
MJB commented:
Macy's "regular" price is an "offering price", akin to JC Penney in that it always goes on sale for XX% off. When I worked at a rival department store only selected items were ever sold at their ticket (items were called out through displays). I've found that jewelry stores with "offering prices", such as Zales/Gordon's, usually build in a lower discount (so it's ticketed to give anywhere from 10-25% off). The exceptions are lower-end jewelers (like Friedman's/Crescent was) and karat gold, which everyone marks up insanely (except "always low price" sellers like Helzberg, Jared, Wal-Mart, etc.). I would like to point out that a lot of proprietary or branded product in chain stores is usually never discounted, at least in advertisements. Macy's never puts jewelry brands like Emporio Armani or Simmons Jewelry Co. on sale on their website. I know De Beers doesn't control pricing on their beacons, but making it a "brand" is different than putting generic styles out there.
inc commented:
Rob, With all the hype about this new branded product and all the talk of controlled distribution, WHAT A JOKE, once again lets ruin something before it even starts. The promotional campaign should be cancelled since Macy's felt the need to cut prices to early in the game. The next time lets launch a program and leave the majors out.
