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Shake-up at Helzberg

By Rob Bates, Senior Editor

Posted on June 29, 2009

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So .. we hear there has been a bit of a shake-up at the Helzberg merchandising team now that Beryl Raff has taken over as CEO …

Four or so key merchandisers have either retired or left, including people long associated with the chain like John Doerty and Oliver Keene.

Outsiders are not sure which way the company is headed. Bringing in Beryl Raff would seem to indicate the company is going in a more promotional direction. However, one of her new hires is from Bailey, Banks and Biddle and Movado Boutiques, which would seem to indicate the opposite.

The mood internally is described as “nervous,” which is natural when there are a lot of changes (and certainly describes a lot of places these days.)   The abrupt replacement of Marvin Beasley as CEO shook up a lot of people, since it’s rare for the Buffett organization to make a dramatic change like that, as well as promote from outside.

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