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Will Michael Hill Be The Next Big Chain?

April 6, 2009

The recession has apparently not stopped people from thinking big. Here is a quote from Michael Hill’s CEO, which bought 17 stores from Whitehall last year:

"It’s still early days for us in the U.S.," he said … "We are still testing our range of jewellery items but our stores are well located, operating in some of the best malls in America.

"We knew it would be hard in the US but if our model works, then we could grow our chain of stores to about 800 in the US."

Wow. It’s interesting people are still thinking this way.

A couple of years ago, it seemed that chains would take over the business, and drive out the independents. Now, while I wouldn’t say independents are doing well, some are proving a lot more resilient than the majors, as they can adjust their operations quickly in the face of a crisis (which is what we are dealing with.) It is harder to do that with 800 stores. And creating a large chain can mean taking on a lot of debt, which is often what gets these companies in trouble.

On the other hand, in the last year or so, we have lost hundreds of jewelry stores, and not all of them were unprofitable. So, whenever the recovery comes, there is definitely room for new names in this market. The last few years have gotten me wary about people who think too big, but Michael Hill has proven very successful in their home market, so we will wait and see …

Posted by Rob Bates on April 6, 2009 | Comments (3)

April 9, 2009
In response to: Will Michael Hill Be The Next Big Chain?
Luis de Agustin commented:

Besides needing to hurdle countless practical business obstacles, Michael Hill would necessarily become the next big chain only atop the tomb of main street and Fifth Avenue jewelers. Economic events need conspire against the latter and produce unemployment triple of current along with galloping inflation. The chance for the scenario stands real but small. Worldwide calamity striking and Michael Hill somehow left breathing, MH faces Walmart, et al. Luis de Agustin


April 8, 2009
In response to: Will Michael Hill Be The Next Big Chain?
jewelgal commented:

I totally agree Mall Boy! Their stores are very depressing! Maybe someone should tell them that LESS REALLY IS MORE!!!!


April 6, 2009
In response to: Will Michael Hill Be The Next Big Chain?
Mall Jewelry Boy commented:

Michael Hill is interesting. I've been very unimpressed with their online catalog's merchandise, which showcases styles I'd consider older or out of fashion (circles). They have some 18K bridal, but yet they promote and sell cubic zirconia fashion items. I don't think they have a grasp on American jewelry consumers' tastes. The only large chain jeweller I know that promoted CZ was Friedman's/Crescent (and Whitehall near the end, for baby jewelry). From the time of acquisition (September) to December 31st, the MH US stores averaged about $241K each in sales, assuming all 17 locations ran that entire time. They've also closed one store and are down to 16 (2 in MI, the remained in the Chicago, IL area). Already talking about a US chain of 800 stores, especially with all of them branded MH...that would be more than Zales!

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