Sterling Silver is Bringing in My Future Diamond Buyers

I carry what I think a high-end Sterling Silver line should be…Scott Kay but other that I really didn’t dabble much into sterling silver until now. During the month of May and June I experience many customer’s coming in for gifts between $50 and $100 and I had nothing but white gold and yellow gold hoops and of course some thin chains. My Scott Kay Sterling line was no where near that price point and many of them I lost because they weren’t willing to look through a catalogue. During the summer months I also noticed many teens in my shopping center and quite a few came in looking for gifts for their girlfriends—again wanting to spend $50-$100. I finally sucked it up and invested in a sterling line called Artistry which I am sure many of you have heard of. Everything can easily be triple keyed—yes you invest $2000 have a great presentation, get angry that it takes up a lot of case space, and that you are only going get $4K out of it but guess what—it is bringing in my future diamond buyers. I have finally got it tagged not even put it out in my case and have already sold a bunch of pieces to these teenagers and even women buying for their children between the ages of 2-10. Is sterling stepping it up at your store?