Is Presentation Everything?
July 30, 2008
I’ve been interviewing for full time sales positions at the store and came across a great candidate a couple of days ago—but there was one problem. When he smiled his front teeth were entirely black. I think it’s from chewing tobacco, but obviously I can’t be sure. Unfortunately, customer’s notice things like that right away. I really liked him and felt we would make a great addition to the store, but I, myself, couldn’t help focusing on his teeth every time he smiled. I agree presentation has a lot to do with selling high-end jewelry—actually high-end anything. So…Is presentation really everything?
Posted by Shanu Singh Guliani on July 30, 2008 |
Comments (4)
August 5, 2008
In response to:
Is Presentation Everything?Mark Shamash commented:
Is presentation everything? Well, almost everything. If your store
caters to “the high end” consumer, then it’s
absolutely everything. But if you are a store that promotes
bargains and priced items, a superior presentation may backfire by
intimidating the thrift shopper, where a good sales person with
stained teeth may actually do well for the store. Now this may
sound strange coming from a person that preaches “image
sells”, only because not all images are the same. Since an
“image” is really a personality that a store or
product/brand projects to the appropriate consumer group.
(Nordstrom or Wal-Mart). Mark Shamash, Vogue Visual
www.voguevisual.com
August 5, 2008
In response to:
Is Presentation Everything?Mrk Shamash commented:
Is presentation everything? Well, almost everything. If your store
caters to “
August 5, 2008
In response to:
Is Presentation Everything?Mrk Shamash commented:
Is presentation everything? Well, almost everything. If your store
caters to “
August 4, 2008
In response to:
Is Presentation Everything?Alan J. Zell commented:
Is presentation everything? Well, yes, for sure! Great question . .
. something a lot of people do not even ask themselves when they
are selling, but complain when they are a customer. A great
anything (ring, car, idea, yourself, etc.) poorly presented
automatically makes it a poor whatever. Not only is the presenters
time, effort and money wasted, so is one's prospective
customer's/customerers' time, effort and, maybe, money is wasted.
It matters not by whom, the method used, or where that controls
what one's customers see, hear, read, it is the presentation that
is all important. Why? Because whatever is presented and how it is
presented will affect how one's customer thinks, relates, shows
what was presented. I.e, selling, of which presentations is a part,
is, really, helping customer buy what one sells by teaching them
how to sell what they were being asked to buy or do. Alan J. Zell,
Ambassador of Selling at Attitudes for Selling. (an ex-jeweler,
btw) www.sellingselling.com
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